What Makes an Employer Great?

In today’s competitive job market, in order to attract the best candidates, it is becoming vital for companies to stand out as employers of choice. Today’s candidates don’t just want a good job, they want a great career. How can you ensure that your company ranks as “great” rather than just “pretty good?”

1. Be a Unique Employer. Quirks and perks are an important part of employee perception. What makes your company different from the rest? Offering unique perks for your employees will set your organization apart. For example, some companies offer not only the ability to bring your dog to work, but doggie day care once they’re there. Think of some interesting perks that you can offer to your employees.
2. Foster Talent in Your Organization. Having the ability to better themselves ranks highly in employee job satisfaction surveys. Offer continuing education to your employees and encourage them to spread their wings and grow. This step also includes focusing on promoting from within and recognizing the talent within your own organization.
3. Be an Inspiration. If employees feel as though they have inspired leadership within their organization, they are more likely to feel satisfied with their jobs. Don’t be afraid to be innovative, and work closely with your employees to inspire and encourage them. This is also the difference between being a “good” boss and being a “great” boss. If your employees look up to you and admire your leadership style, they will be much more likely to become invested in your organization.
4. Holding the Right People Accountable. Accountability ranks highly in job satisfaction surveys. No one wants to work in an environment that is not fair or where people are not held accountable for their actions. Rewarding success and fairly handling issues within departments will result not only in a better working environment, but employees will be more likely to hold themselves accountable.
5. Running a Tight Ship. Organizations that are actually “organized,” have knowledgeable HR staff and capable executives rank much more highly among employees than organizations that are scattered or perceived as incompetent. Your employees are the best and they want to work for the best. Live up to these expectations.

There is no secret recipe for becoming the “best” employer. But, by following these steps, you can ensure that your organization will rank highly not only among your competitors, but also among your employees.